I took a solo trip to Nashville recently — I ended up at the Country Music Hall of Fame, sitting in on a panel called Bell Bottom Country. It featured Lainey Wilson’s team — the women behind the image, the storytelling, the magic.

CeCe Dawson talked about shaping Lainey’s world — how she could take something as simple as a pair of bell bottoms or a horseshoe and build an entire visual universe around it.

I ended up meeting Josefin Strand by chance at a clothing store in The Gulch called Posh Nashville. She mentioned I didn’t seem like I was from Nashville, and we struck up a conversation. She told me she’s a singer who had just released a few singles — Northern Wind, Seven Flowers, and All Roads Lead to Home.

I put together a creative direction proposal to support her debut era.